Footwear Designer - New Creations – Men’s

The Footwear Design Men’s – New Creations plays a key role in shaping the future of Lacoste Men’s Footwear by creating original, culturally relevant and commercially viable footwear concepts at the intersection of sport, lifestyle and fashion.Reporting into the Head of Design Men’s & Energy, this role is responsible for end-to-end design ownership of new creations from consumer insight and concept through execution, development alignment and seasonal delivery.This role requires a designer who is both highly creative and operationally strong, capable of translating brand DNA into modern footwear propositions while collaborating seamlessly across Product Management, Development and Innovation.Key Responsibilities Design & Creative OwnershipOwn the design creation of new footwear styles within the Men’s category, from early concept through final execution. Translate Lacoste’s brand codes into distinctive footwear expressions. Develop strong design narratives, storytelling and product rationale aligned with category and range strategies. Deliver high-quality sketches, renderings, concepts that clearly communicate design intent. Ensure consistency of design language while pushing innovation, newness and cultural relevance. Consumer, Culture & Market InsightConduct continuous research into consumer behavior, sport & lifestyle culture, competitors, materials and construction trends. Translate insights into clear creative opportunities for new silhouettes, tooling or material expressions. Build compelling mood boards, consumer profiles and concept presentations that inspire cross-functional teams. Product Development & ExecutionCreate and maintain detailed upper and tooling tech packs, blueprints and 3D models where needed. Partner closely with Footwear Development to ensure design intent is preserved through development and production. Proactively solve design-to-manufacturing challenges while maintaining quality, cost and timing targets. Manage multiple projects simultane