Senior Designer (Footwear & Accessories)

Location: Bay Area

Engagement: Full TimeABOUT THE ROLEFREDA SALVADOR is seeking a Senior Designer to help shape and bring the brand’s creative vision to life through commercially viable, beautifully executed product. This role owns categories end-to-end, from concept through development, in close partnership with Product Development, Merchandising, and leadership.

This is an ideal role for a design leader who thrives at the intersection of concept, creativity, and commerce. Working closely with the founders, you will translate seasonal direction and brand strategy into distinctive, directional design, while contributing a strong point of view that pushes the product forward and evolves the brand.

You will play a key role in building cohesive, compelling collections that feel both fresh and unmistakably FREDA, balancing creativity with a sharp understanding of the customer and business. KEY RESPONSIBILITIES Design & Concept Development

Lead design for assigned categories from concept through final development

Translate seasonal direction into clear, compelling product stories and silhouettes

Bring a strong, informed point of view to design discussions, contributing to the evolution of the brand

Create sketches, materials direction, and references that clearly communicate design intent

Product Execution

Partner closely with Product Development to ensure designs are feasible, well-executed, and aligned with quality standards

Review prototypes and samples, providing clear, actionable feedback

Maintain design integrity throughout the development process

Cross-Functional Collaboration

Work closely with Merchandising to align design direction with business goals, assortment needs, and pricing architecture

Participate in key seasonal milestones including Seasonal Kickoffs, Sketch Review, Proto Reviews, and Assortment Reviews

Collaborate with Production to understand factory capabilities and constraints

Collection Building

Contribute to the creation of cohesive, well-balanced collections acros